Prototyping & Working

Reasoning

After a period of thought I decided that it would make greater sense to take the style of the map, board, and apps to match or at least relate to the signage currently used by the University of Worcester. Ont the University website I was able to find the brand guidelines, used to maintain consistency in media published by the University and it’s associates, as well as the typefaces used on all official signage. However, I personally find that the bold blue colours described by the guidelines are too corporate and don’t stir Eco-friendly values as well as green would.